| October 4/23 | Instagram – Story | Video 1 | very informal recording announcing the new single | |
| October 5/23 | Video 1 | very informal recording announcing the new single | ||
| October 6/23 | TikTok | Video 1 | very iinformal recording announcing the new single | |
| October 10/23 | Photo 1 | Branded Ad announcing the release date (do not display the single cover in the ad) | ||
| October 11/23 | Photo 1 | Branded Ad announcing the release date (do not display the single cover in the ad) | ||
| October 12/23 | Photo 1 | Branded Ad announcing the release date (do not display the single cover in the ad) | ||
| October 12/23 | Instagram – Story | Video 2 | very informal recording announcing the title and release date | |
| October13/23 | All Platforms | Video 3, Single Cover (all tags) | Branded “Out Now” Video Ad display the single cover and saying that it is available wherever you get your music | |
| October 13/23 | All Platforms | Photo 2, Single Cover (all tags) | Branded “Out Now” Picture Ad display the single cover and saying that it is available wherever you get your music | |
| October 16/23 | Instagram Story | Video 4 (Spotify) | Branded “Out Now” Video Ad display the single cover and saying that it is available on (insert DSP name here) | |
| October 17/23 | Video 4 (Apple Music) | Branded “Out Now” Video Ad display the single cover and saying that it is available on (insert DSP name here) | ||
| October 18/23 | TikTok | Video 4 (Amazon Music) | Branded “Out Now” Video Ad display the single cover and saying that it is available on (insert DSP name here) | |
| October 19/23 | Instagram Story | Video 4 (Apple Music) | Branded “Out Now” Video Ad display the single cover and saying that it is available on (insert DSP name here) | |
| October 20/23 | Video 4 (Amazon Music) | Branded “Out Now” Video Ad display the single cover and saying that it is available on (insert DSP name here) | ||
| October 21/23 | Tiktok | Video 4 (Spotify) | Branded “Out Now” Video Ad display the single cover and saying that it is available on (insert DSP name here) | |
| October 23/23 | Instagram Story | Video 4 (Amazon Music) | Branded “Out Now” Video Ad display the single cover and saying that it is available on (insert DSP name here) | |
| October 25/23 | Video 4 (Spotify) | Branded “Out Now” Video Ad display the single cover and saying that it is available on (insert DSP name here) | ||
| October 27/23 | TikTok | Video 4 (Apple Music) | Branded “Out Now” Video Ad display the single cover and saying that it is available on (insert DSP name here) | |
| MEDIA | DECRIPTION | FORMAT | QUANTITY | PUBLICITY 2 or 3 |
| Video 1 | intro-informal teaser | 9:16 | 2 | Prep: September 8 – September 29 |
| Video 1 | intro-informal teaser | 4:5 | 1 | Campaign: October 2 – October 16 |
| Video 2 | informal teaser | 9:16 (selfie) | 1 | |
| Video 3 | “Out Now” – video with portion of song, cover and tags | 4:5 | 1 | RADIO (OPTIONAL) |
| Video 4 | “Out Now” – video with portion of song, cover and DSP specific | 9:16 | 1- spotify | Prep: September 22 – October 5 |
| Video 4 | “Out Now” – video with portion of song, cover and DSP specific | 9:16 | 1- amazon | Campaign: October 6 – October 27 |
| Video 4 | “Out Now” – video with portion of song, cover and DSP specific | 9:16 | 1- apple music | |
| Video 4 | “Out Now” – video with portion of song, cover and DSP specific | 4:5 | 1 -apple music | |
| Video 4 | “Out Now” – video with portion of song, cover and DSP specific | 4:5 | 1 – amazon music | |
| Video 4 | “Out Now” – video with portion of song, cover and DSP specific | 4:5 | 1 – spotify | |
| Photo 1 | tie into album brand without single cover | 4:5 | 1 | |
| Photo 2 | “Out Now” – photo of single cover and tags | 4:5 | 1 |